Mobile learning has been at the forefront of discussion for many organisations' learning strategies, employees can learn on the go which can open doors to many opportunities.
There are however a few key questions and challenges you should be aware of for mobile learning, but don’t worry, we have the answers.
1. Will your employees use their personal devices?
Perhaps seen as one of the bigger issues with mobile learning, is the expectation of employees using their personal mobile devices, or will organisations have to supply them with a company mobile? According to a recent report we did in collaboration with Fosway Group, Learning is not an Island, we surveyed 1500 people about where and why the market is failing to engage with Bring Your Own Device (BYOD) initiatives, specifically for learning. 82% of people questioned aged between 16-25 said they could be encouraged to use a work app on their personal device.
On the other hand, respondents from the same report also go on to say that they could be reluctant to use their own mobile devices for work apps, as 48% of 25-34 year olds are concerned about privacy.
So what’s the solution? When implementing a mobile learning strategy it is key to sell the benefits of using the solution. Benefits should be tangible and well articulated. Marketing any business changes internally, particularly for digital transformation, has to be about communicating what’s going on and why. Why do businesses put communication and learning experiences into their internal strategy? To benefit the employees and the organisation. But choosing and deploying the technology is only half the job. You have to sell the solution in a way that your people will relate to, otherwise it will never get used.
2. Are you creating the right content?
Learning is not an Island, Fosway Group and StoryShare
The most popular apps are the ones with the best content. It’s no secret that attention spans are decreasing with so many distractions available, so offering them a learning solution that is engaging and easy to consume is the best way to go. When there are so many different options of content types to choose from to get your learning materials out to your employees, you may start to wonder what type is best suited for us and what will our employees prefer? Are infographics the way to go? Or maybe a 10 slide PowerPoint?
Our solution: In our report Learning is not an Island, in collaboration with Fosway Group, out of 1500 people surveyed, the top 3 types of content favoured are E-Learning with 28%, Videos with 21%, and Games are in third with 20%. Interactive and easy going learning seems to be what is preferred option when learning on the move.
3. Is your content optimised for mobile?
Reaching all of your employees on mobile devices arises the inconsistency of making your content mobile friendly for all devices, whether that is an Apple iOS device, or an Android - you also have to consider whether it can be optimised for old vs new devices too, older mobile phones tend to have smaller screens meaning less can be seen.
How can we solve this? Having a mobile friendly LMS is fundamentally needed to have a successful mobile learning strategy. Here are a few helpful tips to a great mobile learning experience:
- Keep your content short, ensuring employees are not intimidated by how much they need to read or complete.
- Create “How to” instructions. It may seem simple to some, but making the journey as easy as possible with clear step by step guides reduces the possibility of your employees not completing their tasks.
- Easy navigation and minimal functionality - do not overdo your content or LMS with several buttons or make the experience any longer than it needs to be, stick to the fundamentals to make it as enjoyable and seamless as possible.
- Make content available offline - nearly a third of all respondents in our Learning is not an Island report expect a work app to function offline.
We hope this blog has helped you overcome any issues or challenges you are facing with mobile learning, if you want to know more or find out how we can help you then click the button below.