21st century businesses are focused on how to better engage and inform those “hard to reach colleagues” through digital learning.
Seemingly the trusted mobile phone is lauded as potentially the best delivery mechanism. The merits of this (especially with an increase in company BYOD initiatives) have been well documented in our previous blogs and also further afield.
After all, we apparently check our mobile phones every 12 minutes and up to 80 times a day - wouldn't it be nice if just 10% of that time was spent dedicated to our own learning!
However if you want to continuously engage your people, then the trusted mobile is only part of the answer…
How to make learning part of your everyday job
Embed into daily routines
Colleagues who are not solely office based need multiple ‘touch points” to be able to interact with content. These physical touch points need to align with their daily routines; whether its self service tablets available on the shop floor, embedded in the staff canteen or accessible in the warehouse. If practical, even utilising existing technology terminals (PDA or POS).
Increasing the opportunities to engage through physical devices is great. However this continuous journey also has to be seamless for the user.
A time precious employee will want to be able to spend 5 minutes learning on their mobile and then continue this journey later on in the day on a different device, at a different location with minimum fuss.
People talk about the best practice around content design to encourage adoption, such as; curating bite sized learning, blended programs and incorporating rich media elements.
However if “Content is King” then “Context is Queen!”
We have found that employees are more likely to engage with learning if they understand the WHY; Is this content required to help keep me safe, or to help me with change management? How can it make me better or succeed more?
We apparently check our mobile phones every 12 minutes and up to 80 times a day - wouldn't it be nice if just 10% of that time was spent dedicated to our own learning!
Blending the right digital communication resources with related learning pathways is a win/win situation: it provides clarity, embeds trust and can also help promote a positive initiative.