Being customer focused, Network Rail is adopting a digital railway program as part of a multi-billion pound Railway Upgrade Plan, to grow and expand the nation’s railway network in response to significant growth and demand, following the doubling of passenger journeys over the past 20 years.
In order to deliver the project successfully, both on budget and time, all requirements including goals, expectations, projects and timelines need to be clearly and efficiently communicated to the relevant teams at the right time.
This significant period of growth on a wide-scale national project means that employees working all across the country, including engineers, project managers and technicians, need to have easy access to the information. With the majority of the workforce distributed across the UK and consisting of deskless workers without access to computers or WiFi, the solution has to be flexible and offer multi-authentication for contractors.
To streamline communications and information sharing Network Rail needed to deploy a reliable channel which ensured employee engagement across a diverse workforce. In order to achieve effective communication the channel needed to not just distribute information, but share the story and convey the wider messages. Gone are the days of sending people on a project site with no content; National Rail understand the value of clarity and understanding the bigger picture.
Working with StoryShare, National Rail deployed Connect, a mobile-first communications experience platform accessible anytime, anywhere and on any device, even on-site without access to WiFi or data! The platform provides a far simpler reading and publishing experience which supports a ‘little and often’ approach, meaning employees don’t need to take time out of their day or trek back to a central location to use the platform.
Connect allows rich media channels like video and audio to help contextualise the information and recognise its value and importance for the bigger project. This type of media is also suitable for the typical audience and immediate engagement required. Simple interfaces can be managed autonomously so anyone can oversee and upload content, cutting time and labour demands. Rather than relying on an individual or team with specific IT expertise, it is a universal platform for all abilities.
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